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What Is Sales Data Analysis?

Lesson 2: What Is Sales Data Analysis?

Sales Data Analysis is the process of examining sales records to evaluate how a business is performing. It helps answer important business questions such as:

  • Which products generate the highest revenue?
  • How does revenue change over time?
  • Are there seasonal or quarterly sales patterns?
  • Which customers contribute the most to sales?

Sales data analysis is widely used in industries like retail, e-commerce, and manufacturing to improve:

  • Inventory planning
  • Marketing strategies
  • Customer targeting
  • Revenue forecasting

In this project, sales data analysis is performed by studying:

  • Revenue trends over time
  • Top products by revenue
  • Quarterly revenue patterns
  • Customer-related insights